Dadalectic
Brand, Product & Marketing Package
Endeavor
This multichannel product targets university student entrepreneurs and features marketing, distribution and measurement plan.
Project
Overview
Internal Client
Meeting in the Media
Meeting in the Media is a concept company meeting at the intersection of media, technology—and humanity. The company, once active as a technology blog, has rebranded to produce print, digital, video, audio and social content.
Concept
Endeavor
A Meeting in the Media product, "Endeavor" is a digital and print multichannel product catered to and featuring multicultural university student entrepreneurs with a focus on how they balance business, academics—and life. Endeavor is available as a magazine, online articles, podcast, videos, and related media content.
In this sample product package, students prepare for the Panasci Business Plan Competition with a $20,000 prize, all while balancing school work and their personal health. This multimedia package includes brand identity and messaging, video and podcast samples, plus marketing and distribution strategy across platforms with OKRs, KPIs, and measurement plan.
Details
Syracuse University Blackstone LaunchPad
The students, conversations and stories featured in this project are the real-life entrepreneurial students and events of the Syracuse University Blackstone LaunchPad. Students featured in this series went on to have successful business exits and develop new ventures, such as Matt Shumer, CEO and Co-Founder of OthersideAI (HyperWrite); and Tay Lotte of Ravle.
Specifications
Brand, Product & Marketing Package
Brand
Brand concept, strategy, identity and development; created target audience; generated multi-platform and multi-channel brand development plan; designed brand kit (logo, colors, typography), all visuals, graphics and written copy.
Product
Product concept, research and development; created target audience; generated multichannel product plan and all samples; designed branding, all visuals, graphics and written copy.
Media
Concepting, production, post-production and publishing of all multimedia content using Adobe CC products: print magazine, digital, video, audio and social media; host of podcast; website mockup; interactive multimedia proposal presentation with Microsoft PowerPoint.
Distribution
Designed print and digital content and product distribution plan per product and channel, with emphasis on social media.
Marketing
Marketing strategy and measurement for customer journeys across multiple platforms with OKRs and KPI measurement plans per product, platform and channel: display, email, organic and paid social, organic search (SEO) and paid search (SEM), based on industry research.
Communications
Established and maintained brand voice and tone across platforms; wrote all copy for internal and external brand communications, and products, across print, digital, video, audio and social.
Portfolio
Visual Samples
Brand Development
Brand and product concept, strategy, identity and development, creating target audience and multi-platform and multi-channel development plan.
Product Development
Product concept, research and development, generating multichannel product plan and all samples, as well as designed all visuals, graphics and written copy.
Multimedia Content
Concepting, production, post-production and publishing of all multimedia content including a video, audio and social media.
Distribution & Marketing Strategy
Designed print and digital content and product distribution plan and advertising tactics per product and channel. Plus, interactive multimedia proposal presentation; static slides shown here.
Social Strategy
Part of the marketing plan, social media strategy created to segment content per product as based on channel target audience.
Marketing Analysis
Marketing strategy and measurement across multiple platforms with OKRs and KPIs measurement plans per product, platform and channel.
Project
Brands
Geena Media Studios
A Geena Media division, Geena Media Studios produces and manages all film, video and audio productions including scripting, pre-production through to post-production, publishing and distribution.
The Content Consultant
A Geena Media brand, The Content Consultant is Geena Matuson as strategic management, marketing and creative consultant for your content, your brand—you.
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